Shaping New Tomorrow is a brand that has been redefining men's fashion from its inception – blending comfort and elegance, often seen as opposites, to create the foundation of modern style.
Great products are a must, but to truly stand out and capture customers' loyalty, brands need to offer something more. For Shaping New Tomorrow, every interaction with customers should be as easy and comfortable as their clothes.
Recognizing this, Shaping New Tomorrow introduced the Shapers' Club, a loyalty program that not only rewards purchases but also builds meaningful relationships between the brand and its growing community. It's a natural extension of their philosophy, reinforcing brand engagement and giving customers a compelling reason to return.
Transactions in first week
Challenge: Unifying a Global Loyalty Experience
Shaping New Tomorrow faced a crucial challenge: how to build a smooth, omnichannel experience that not only improves customer loyalty, but also works efficiently across multiple countries, currencies, and sales channels.
To achieve this, they needed an ecosystem that could:
- Launch three parallel loyalty programs across Denmark, Sweden, and Germany. Due to different currencies, Talon.One implemented three separate program instances while maintaining a unified reward structure and rules in each country.
- Ensure a seamless omnichannel experience, integrating Shopify Plus for online transactions and Sitoo POS for in-store purchases to provide a consistent customer experience across all touchpoints.
- Implement advanced loyalty mechanics, combining points-based rewards, tier progression, and referral incentives into a smoothly operating loyalty program. Talon.One played a key role in enabling full flexibility in designing promotions and loyalty rules.
- Enable effective real-time customer communication and conduct engaging loyalty and marketing campaigns via the Klaviyo Marketing Platform.
- Leverage data-driven personalization, using Klaviyo as a Customer Data Platform (CDP) to centralize and analyze customer interactions and purchasing behaviors. This allowed the brand to better segment customers and tailor communication to their preferences.
Solution: Omnivy as the Foundation of the data orchestration
Omnivy was selected by Shaping New Tomorrow to implement its business vision using a chosen loyalty technology, Talon.One, with the primary goal of rapidly turning its strategic concepts into a fully operational loyalty program.
The Omnivy Accelerator served as a key component in addressing these challenges, enabling integration between Talon.One, Shopify Plus, Sitoo POS, and Klaviyo. This allowed Shaping New Tomorrow to create a loyalty program that operates both online and offline without compromising user experience or functionality.
Thanks to Omnivy, the integration between Talon.One, Shopify Plus and Klaviyo was delivered within just two weeks, while connecting Sitoo POS took another 3 weeks. The whole project, including business design and end-to-end testing, was completed in just two months. Now, customers can easily register for the loyalty program, collect points, and redeem rewards—no matter where and how they want to do it. The system synchronizes data in real-time, ensuring a cohesive customer experience with unified offers and incentives across all sales channels.
Working with Omnivy was agile and efficient. Thanks to their Loyalty Integration Accelerator, we completed the integration several weeks ahead of schedule. Just days after the project kick-off, we were already testing real-world scenarios in fully integrated test environments—a completely new and refreshing experience compared to traditional integration methods
Ask Laurbak
Senior CRM Manager at Shaping New Tomorrow
One of the standout features of the program is embedding loyalty components into Shopify, enabling customers to monitor their point balance and tier status and even forecast potential earnings on upcoming purchases and directly apply the loyalty coupons to the basket.
The loyalty program details are smoothly integrated into the customer's account and checkout process, providing a holistic view across all touchpoints, increasing engagement and making it easier to access program benefits.
Bringing the Vision to Life: Omnichannel Execution
1. Multi-Market Rollout
- Simultaneous launch across Denmark, Sweden, and Germany with three localized loyalty programs.
- Unified loyalty program’s structure and value proposition across all markets ensuring consistency in rewards and customer experience.
- Real-time integration with Shopify Plus and Sitoo POS for effortless transaction synchronization and cross-channel usage of loyalty offers and rewards
2. Loyalty Mechanics and Tier System
- A structured three-tier system - Bronze, Silver, Gold - determined by customer spending over a rolling 24-month period.
- Points earned on every purchase, both in-store and online, with additional opportunities for engagement-based rewards.
- Extra points can be earned through additional activities such as completing profile details or fulfilling loyalty achievements
3. Personalization & Engagement
- Klaviyo-powered CDP enables real-time data aggregation and segmentation for targeted customer interactions.
- Personalized notifications for point updates, tier advancements, and exclusive promotions, all delivered seamlessly to boost participation rates.
- A referral program that incentivizes both new and existing customers, creating organic program growth.
We chose Omnivy because they immediately understood our business vision and effortlessly transformed our loyalty concepts into ready-to-use configurations in Talon.One and integrations across our systems. Thanks to their expertise in loyalty tech, we didn't have to worry about the technical aspects of the project at all. This allowed us to focus fully on our business ideas and enhancing the customer front-end experience.
Ask Laurbak
Senior CRM Manager at Shaping New Tomorrow
Impact: Loyalty That Delivers Business Results
The Shapers' Club proved to be an instant success. Within the first week, the program attracted over 5,000 members, and the number of transactions reached 25,394.
What started as a strategic initiative to drive engagement has now become an integral part of the brand’s identity. Thanks to Omnivy, the loyalty program functions as a frictionless, omnichannel, scalable system that enhances customer experience while driving business growth.
As a result, the brand has not only strengthened its market position but also created a loyalty ecosystem that works in the background, seamlessly integrating with the customer experience. Omnivy has become a behind-the-scenes partner in this success delivering a solution that allows the brand to focus on what it does best: redefining classic men’s fashion.
