We design and implement loyalty programs that weave emotional connections and leverage data-driven insights, turning one-time customers into brand advocacies.
Years experience
MarTech Certifications
Implemented loyalty programs
Vendors we Partner with
At Omnivy, we combine loyalty expertise with technical proficiency to support you at every stage of the loyalty program implementation process. We assist you in all facets of implementation: designing effective customer journeys, and well-thought-out data flows, identifying and configuring the most suitable loyalty software, and designing architecture to ensure a smooth launch of a loyalty program. Our ultimate goal is to ensure that the solution we deliver aligns precisely with your business objectives.
Our approach centers on adaptable architecture, empowering you to tailor your MarTech ecosystem with ease. Our expertise lies in harmonizing diverse systems, bridging the gap between modern, flexible architectures and established, specialized setups. With us, you get the best of both worlds—an innovative, forward-looking MarTech approach combined with a fearless and adept handling of legacy and custom systems.
Crafting a Loyalty Program ensures seamless alignment between business and tech teams, defining precise project goals and objectives. It incorporates a composable and innovative technical architecture and tailors an implementation plan, detailing workloads and dependencies across departments and vendors. Following this process significantly enhances the likelihood of success for your loyalty project.
To begin the process, it's important to comprehend your loyalty strategy. We examine strategic assumptions, goals, and expectations to ensure that our actions align with them entirely.
We analyze existing business processes but also design all scenarios that are required to implement your loyalty strategy. We will not limit ourselves only to processes within one area, but we think about the comprehensive use of data so that your business operates as best as possible.
After examining your current needs and strategy, we conduct a comprehensive evaluation of the marketing tools and technologies currently in use. The objective is to identify opportunities to optimize their usage or replace them with newer, more effective solutions that align with specific business goals.
We create a strategy to integrate marketing tools. This process involves designing an architecture that optimizes all business processes while maintaining flexibility and scalability for future growth.
We prepare an implementation plan, which will allow you to implement the proposed solutions easily and effectively. We also create documentation that will describe the business aspects of the implementation.
Lastly, we ensure that your loyalty program is functioning as intended by integrating it with the necessary MarTech tools and implementing all the essential loyalty tactics and mechanics. Our team is here to assist you with the necessary configurations to run a successful loyalty program.
Unlock real customer engagement and loyalty with Omnivy's expert-designed loyalty programs. With a deep understanding of loyalty dynamics and IT projects, we launch your program efficiently, minimizing delays and maximizing your return on investment.