We deep dive into your business model, values & value proposition, competitive landscape and actual client behaviour. Omnivy collects, maps and analyzes available data to gain a full understanding of what’s going on in your company, segment, sector, what are the general business goals, dependencies and trends. This lays foundation for every other step of the process.

The second step starts with exploring your ideas and expectations about the program. You share your Must Haves and No-Gos. We listen, take note and map these preferences against the company’s actual loyalty and marketing landscape, including competition. Omnivy experts define program’s Business Goals including measurable, realistic KPIs and execution plan. Then they follow up with Client Value Proposition – concept explaining what’s there for the members.

All above mentioned must be conducted with personalization in mind. Omnivy performs customer segmentation based on both human-indicated factors and correlations found by AI models. Thanks to deep analysis we are able to map your customers according to 4-Dimensional Loyalty Framework methodology and provide actionable insights. See a low purchase frequency segment with strong relational approach? Optimize their experience since their connection to the brand goes beyond the offer.

Our experts brainstorm and build on knowledge gained in the first step to deliver fresh yet trustworthy brand promise - key values to be accepted and shared by program operator and participants. A core required to empower true brand advocacy. We present a concept which explains how you will be able to influence customer behaviour and strengthen relationship over time. Emotional Loyalty comprises membership statuses & exclusive benefits, competition and cooperation mechanisms, gamification elements or ESG considerations.

Loyalty Program potential can only be fully exploited when accompanied by the right communication strategy. We will tell you what, where (e-mails, push notifications, social media) and when to say to your customers. Naturally, depending on „which” customers we are talking about, with segmentation remaining as important as ever.

Omnivy builds transactional and behavioral loyalty logic, starting from member acquisition strategy. Then we design accrual rules and processes, recognition and rewarding schemes, help to build catalogue with wide spectrum of rewards including charity contributions. All of these take into consideration industry-specific factors and preferences, with fraud prevention and omnichannel strategies always in mind. Importantly, all mechanics presented will be feasible to implement and a right match for your company.

Performing an ROI Analysis prior to the launch of your loyalty program enables to understand potential profits and losses your future loyalty program will encounter. We run the numbers to present clear guidelines on incremental, retained and operational earnings, followed by costs of introducing and operating new program etc. All aimed at delivering ROI estimates for your new investment