Loyalty & MarTech
Integration
We integrate Loyalty and Marketing Technology with your existing applications and legacy systems to craft composable MarTech ecosystems. Think of a seamless integration of Loyalty Platform with your Point of Sale, E-commerce, Customer Data Platform, Marketing Automation, and so on.
Years experience
MarTech Certifications
Completed projects
Vendors we Partner with
Our Services
Integration is the key
Selecting the right technology to power a loyalty program is just the beginning of the loyalty journey. In order to make it truly work, it must be tightly integrated with broader MarTech & Data ecosystems. These integrations allow businesses to leverage customer data from multiple sources to create omnichannel and personalized loyalty experiences. Connecting the Loyalty Platform with Marketing Automation, Customer Data Platform (CDP), CRM, Data Warehouse, Personalization Engines and other tools, unlocks deeper insights into customer behavior and enhances targeting capabilities.This approach ensures that the loyalty program becomes not just an isolated initiative and another data silo, but an integral component of a broader customer engagement strategy.
Let's talk about how Omnivy can help you implement your loyalty program.
Systems
Our expertise lies in connecting diverse systems, bridging the gap between modern architectures and established, specialized setups. With us, you get the best of both worlds— an innovative, forward-looking composable MarTech combined with a fearless handling of POS, legacy and custom systems.
MarTech systems we work with
Our complete framework
We act as an extension of your team or as an impartial external partner. We excel in bridging the gaps between your marketing or loyalty teams, internal tech experts, and external vendors. Happy to engage in both agile & fixed-scope setups.
Path we take you on
1. Discovery and assessment
Comprehensive evaluation of your current Loyalty & MarTech landscapes, business objectives, and customer experience goals. We collaborate closely with your teams to identify pain points, opportunities, and desired outcomes.
2. Set up integration goals
Based on the assessment, we craft a strategy and a plan of action. We select technology solutions to match your business goals and non-functional requirements. Milestones, timelines, and KPIs carefully defined and measured.
3. Collaborative planning and alignment
Working closely with your marketing, tech, and vendor teams we produce an Integration Design Document. Ensure alignment across all stakeholders, setting clear expectations and responsibilities for seamless execution.
4. Integration
Execute the plan with precision. We either work side by side with your tech teams or take end-to-end responsibility for making the plan happen. We document everything as we go along and pay close attention to achieving high automated test coverage of the developed integration.
5. Testing, optimization, and refinement
Rigorously test the integrated systems to ensure functionality, reliability, security and scalability. Continuously optimize and refine to enhance performance, resolve any issues, and align with evolving business needs.
6. Ongoing support and growth
We provide continuous post-integration support. We proactively monitor integration availability, performance, and provide insights to fuel continuous growth and innovation.
Benefits of working with us
Enjoy streamlined integration, reduced risks, and optimized budgets for Loyalty & MarTech. Adapt with agility, scale effortlessly, and receive continuous support for ongoing innovation.
What will you gain?
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